Social Media

Building your social networking strategy
It’s already been two years since I wrote here about the Web 2.0 or social networking phenomenon and argued that powerful social web tools like blogs, wikis and podcasts and platforms like YouTube and Facebook can help third sector organisations operate more efficiently, generate more funding, and...
New opportunities for the third sector in the 'social web'
One of the most popular IT buzzwords in the last year or so is the so-called ‘web 2.0’ or ‘social web’. It seems like everybody is talking about it, even if most aren’t sure quite what it is! While it has all the hallmarks of a fad, web 2.0 is actually a game-changing phenomenon, the beginning of a...